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Thinking of massaging your baby today? Let this be your guide: For each leg, apply some oil and very gently stroke the thighs downward. For each foot, gently rotate in each direction, then stroke from ankle to toes. For the back, roll your baby on her tummy and trace little circles on either side of her spine.


More tips to come!


I wrote social media content for Cetaphil.


The Client

Cetaphil is a skincare brand marketed as gentle and safe for use on sensitive skin. This particular campaign promotes the brand's line for babies and the products that are also beneficial to busy moms.

The Objective

Generate weekly owned media posts on Facebook as part of a thematic campaign to promote Cetaphil as a simple and effective skincare line that is gently and safe for babies and mommies on the go.

The Strategy

Moms love to look for tips online, from how to make baby bath time more fun to finding products that understand moms' needs too. By providing nuggets of advice and weaving in the Cetaphil promise, the brand becomes relevant and trusted in families' day-to-day routine.

Here's a simple way to make bath time more fun for baby: Sing to her! Make silly noises too! Don't forget to use a gentle cleansing formula like Cetaphil Baby Gentle Wash & Shampoo for tear-free bathing.

Don't let humpday stress get the best of you, mommy! Come home to a happy baby—use the Cetaphil Baby Ultra Moisturizing Bath and Wash for a soothing bath time experience.

Cetaphil Cleansing Cloths can thoroughly remove makeup and dirt without stripping your skin's natural protective oils. It's your handy skin cleansing tool!

It's time to relax and unwind this weekend! Don't forget to hydrate your skin with Cetaphil Moisturizing Lotion. So your skin feels soothed and relaxed too. How do you unwind on a Friday? Share below!

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