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I wrote the script for Pond's prom season campaign commercial.



The Client

Pond's is an affordable brand of skincare and beauty products from multinational company Unilever. It is targeted towards women, particularly female teens for this campaign.

The Objective

Create a set of YouTube videos in time for prom season. Showcase the Pond's products that help prep the skin before makeup.

The Strategy

Tap a celebrity stylist/blogger, a teen magazine editor-in-chief, a makeup artist and YouTube vlogger, and a popular young actor to share tips on how to get ready for prom, including picking a dress, finding a prom date, and prepping the skin using Pond's Acne Clea and other Pond's products. Cross-post the videos on Pond's various social media channels as paid and owned content.

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